Clothing for your mind, body & soul
The Meaning behind The Idō Movement
Idō is a Japanese word that means movement, change, shift, motion.
A dual meaning that pushes us to Move as dancers do and to Move (shift) to a more Sustainable Lifestyle.
Inspired by the natural movement of the body, The Idō Movement was created with the intention to create a sustainable wardrobe for people like dancers and ‘movers’ that transcends as a lifestyle brand.
A sustainable wardrobe that fits in with every occasion and activity in our daily life reducing the need for more. Made from quality sustainable and recycled fabrics with a selection of unisex pieces that embody the art of minimalism.