Created for movement, designed for life, The Idō Movement (pronounced "EE-doh", meaning change, shift or motion in Japanese) is a luxury activewear brand specialising in clothes that feel good on the body, complement your everyday activity, and are kind to the planet. Founded in 2020 by designer with a passion for dance Sandhya Lalloo-Morar, the brand was as a response to her busy lifestyle and the need for multi-tasking pieces that could be worn to a dance class and beyond, consciously. Technical yet tailored, The Idō Movement clothes are…
Innovative
The Idō Movement is a high-performance brand committed to delivering versatile and sophisticated pieces that reflect a modern lifestyle. Merging purpose-driven design with innovative, technical fabrics, we want you to feel confident, comfortable and elegant whether you are working out or relaxing at home.
The attention to detail behind all our products is what drives us forward, as well as the relationships we build along the way, whether it’s with our manufacturers, collaborators or customers. Our garments are carefully constructed with design detail that enhances your natural form and crafted with the best fabrics for their quality, drape, and finesse.
Always forward thinking, we champion creating products with an innovative spirit for everyone who is passionate about the art of movement. From designing the quintessential unique black leotard to bamboo socks, we push the limits, reinvent the classics, and challenge the status quo.
Thoughtfully Designed
You're on the move, so we design clothes that move with you. We want to inspire confidence in you, delivering versatile and effortless pieces with unique designs that require minimal effort and translate to each part of your day, never compromising their performance, comfort and style. We want to live in a world where you embrace your silhouette, your activewear is long-lasting, and fashion works for the planet, not against it. We create pieces you gravitate towards, for all of life's moments - both large and small.
Mindfully Manufactured
At The Idō Movement we’re committed to considered design, responsible sourcing, and fostering change. What drives us is our mission to live more thoughtfully, making conscious choices and allowing people to do more with less, always with confidence. Every time you commit to a piece from The Idō Movement, you’re partnering with a collective that’s dedicated to conscious shopping, coastal habitat protection, and female empowerment. Learn more about our sustainability moves.
Ordering a sustainably-sourced, mindfully-made piece are great ways to start the train on a personal journey to conscious consumption. It can be overwhelming to try and overhaul everything at once and, just like with your health, it’s better to build endurance and think about the long-term, but also the feasibility of what you can do right now.