Sustainability is about REuse, REcylce and REduce and


Fast fashion has had a detrimental impact on our ecosystem that is threatening the sustainability of our our future generations. From the billions of cubic meters of of water used to create these items, to the use of plastics which accounts for 35% percent of micro-plastics in our oceans, the waste generated makes this unsustainable.   Whilst a lot of major brands are taking small steps towards changes, we believe a ground up approach is necessary.

Coupled with the focus on dance and body movement, we strive towards developing a range of clothing and lifestyle products that not only serve function, but do so sustainably

The core pillar of our brand is to ensure sustainability. From the fabrics we choose, to the manufacturing process and the packaging, we take great care to ensure we minimize the impact on our planet. Our design ethos is also based on reducing our wardrobes by creating multi-use products that are also unisex.

Together we can all make a difference.


The Ido Movement is listed as Tier 2 brand on the Azraq Sustainability Fashion Brand Index.


 Azraq is a UAE based organisation focussed on protecting and conserving  marine life. As an accredited agency by the United National Environment Assembly (UNEA) of the UN Environment Program, Azraq seeks to Educate, Motivate and Activate the community to make a different.  Once such activity is the launch of the UAE Sustainable Fashion Directory to highlight brands that are driving change in sustainability

UAE Sustainable Fashion Directory

The Ido Movement has been awarded Tier 2 status as aleading Sustainable Fashion Brand in UAE